Case Study | Addaca

Addaca Limited own a range of retail businesses encompassing everything from outdoor pursuits to retail store supplies. With a European sales reach, they have harnessed the power of technology to its fullest, choosing Shopit as its core trading foundation, and our marketing team to drive revenue streams.

Across its subsidiaries, the company sells over 25,000 items to 17 different countries, shipping from multiple locations and interacting with customers online, in store and over the phone. The multichannel experience is one being absorbed by the staff and effecting cultural and business change.

"We know that our customers - business and domestic - demand the right product at the best price in the quickest timeframe possible, whether they are hunting on mobile websites or in store catalogues. The power of the Shopit platform to tell us the conversion rate of each item, the profitability of each order, as well as automatically create restocking orders saves our team a great deal of time. We can prioritise customer service and deliveries, use the data to buy in the right items, and manage our stock more effectively."

Darren Kirk, Addaca - CEO

"Partnerships are key to Project Octo, and in Addaca we have found a driving force behind our own software and services. They understand that technology is here to serve us all, and our meetings are always a ball of energy towards making life easier for both them as clients and their customers. From the mobile checkout optimisation work, to the shop digital POS and API integrations with third parties, this is a relationship that breeds creativity."

Adam Pritchard, Project Octo

"The development of the Stock Scanning App was vital if we were to move forward with our business. We've grown our relationships with industry manufacturers and wholesalers over the years, and moved premises to store all the wonderful deals we've negotiated! But keeping a handle on the cost value and age of stock was important to planning both our financial obligations and marketing objectives, and this App makes things so simple."

Hanna Galpin, Finance - Pellpax

"Addaca are always pushing the boundaries of technology and the routing feature built into Shopit is a prime example. Pellpax has their own transport fleet to cover all UK deliveries and immediate proof of deliveries is a big factor to smooth operations. After consultation, we not only built new functionality to drag and drop orders into several delivery routes for drivers to follow on their phones, we also used cloud technology to allow those drivers to add photos, signatures and more to the ecommerce database so that head office colleagues could react instantly."

Ketan Mistry, Project Octo

"From a marketing point of view, which continue to drive significant traffic to their websites through SEO, email and social marketing campaigns, and have reduced site speeds to under 1.8s to help increase ecommerce conversion rates. Our mobile team recently redesigned the checkout experience which pushed smartphone transactions up 63% - we love making this kind of a difference to our client's businesses!"

Abbas Ali, Project Octo

As Addaca continues to grow, so do we - learning and evolving our knowledge, creativity and systems to compete in this fast moving world. Entrepreneurial clients demand change. They demand results. Let us know how we can help you deliver