Case Study | Subway – Manchester
Subway are the biggest food retail chain on the planet. With over 30,000 franchises worldwide, a fantastically simple and great quality concept, the brand is synonymous with a healthier fast food option. Yet it's JustEat and Dominos that lead the way with their digital prowess.
We were given the opportunity to design and build a Subway eCommerce website aimed at increasing awareness and orders for local corporate lunch deliveries. For every client meeting or staff training day, Subway's amazing value platters had to be an option.
Adam Pritchard, Director
To this day I think this is one of our most beautiful designs. Clean, rich and incredibly simple to navigate, we feel it reflects the global brand well.
Tom Barrow, UX Designer
Raising awareness was vital to the project as well, so everyone was ecstatic with the SEO and email marketing results as our Subway Marketing case study shows.
Abbas Ali, Marketing
The platter orders have added about 7% to the store's revenue, whilst further reinforcing the brand name as a quality food provider for the personal and corporate market.
Chris Heteckery, Managing Director of C'est Parfait (Subway Franchise)
If you run a Subway franchise or similar food outlet then get in touch to find out how we can help you move online.